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You must Know “The Pumpkin Plan”

 

The Pumpkin Plan by Mike Michalowicz outlines a strategy for growing your business by focusing on your best customers and eliminating what doesn’t work.

Here are the key takeaways:

1. Find Your “Perfect Pumpkin”: Identify your best clients or customers who bring the most value.

2. Focus on them rather than trying to please everyone.

3. Narrow Your Niche: Instead of trying to serve a broad market, concentrate on a specific niche. By focusing on a narrower audience, you can provide better value and stand out.

4. Grow Your “Pumpkin”: Once you’ve found your best customers and your niche, invest in them and grow your business around them. Provide exceptional service and create tailored products.

5. Systematize and Automate: Streamline processes and automate where possible to free up time for higher-value activities.

6. Continuous Improvement: Just like a pumpkin requires constant care and attention to grow, businesses must always evolve and improve to thrive.

7. The idea is to focus on the activities that grow your business and weed out those that don’t.


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